It’s easy to get swept up in the AI hype. But before you start installing AI solutions and deploying AI tools, it’s important to plan out what you need AI to do, what business goals you want it to achieve, and how you’ll measure success. 

Join Execs In The Know and our partner Gladly for a Virtual Executive Roundtable where we’ll focus on “The Overlooked Advantage of Successful AI Deployment.” Customer experience leaders Mara Castro and Jay Breuer will discuss their experiences planning and measuring their AI investments. Attendees will walk away with an actionable framework of how direct to consumer businesses are planning and goaling AI initiatives.

Together, we’ll explore foundational questions: Where does AI fit best in your CX strategy? What’s the secret to setting meaningful KPIs that resonate across teams and the wider organization? And how do you bring stakeholders along from planning to execution? This is a hands-on opportunity to gather clear, actionable insights that you can apply immediately, no matter where you are on your AI journey.

Key Takeaways:

• A framework to plan and goal AI projects with measurable outcomes in mind.
• Practical steps to identify the most valuable AI opportunities in your business.
• Tips on setting KPIs that align AI’s impact with core business objectives.
• Guidance on stakeholder engagement to ensure AI projects deliver real results.

Join us to move past the hype and build an AI strategy that’s as intelligent as the tech itself.