An executive passionate about driving customer-centric, sustainable growth, Mara Castro is recognized for building high-performing teams and achieving operational excellence through strategic people, process, and technology initiatives that enhance both customer and employee experiences.

As the first employee hired at Warby Parker in 2010, Mara served as Head of Customer Experience throughout her 10+ year tenure, where she was instrumental in scaling the organization and shaping its world-renowned customer experiences. She then joined Evolve Vacation Rental as Head of Customer Experience, leading a transformative customer experience strategy that drove profitable growth. Today, Mara advises startups in the healthcare and retail sectors on customer experience strategies that fuel sustainable growth.

Originally from Brazil, with life experiences across Africa, the Middle East, Asia-Pacific, Latin America, Europe, and the U.S., Mara now resides in Colorado with her husband and two daughters, where they enjoy an active, outdoor lifestyle.