Streamlining CX:

Identifying and Removing Friction Points for Customers 

Thursday, February 16, 2023, 1:00 PM - 2:30 PM ET

>> This is a Virtual Meeting Event Via Zoom <


Execs In The Know invites you to join us for an exclusive and highly interactive virtual Executive Roundtable discussing the “Streamlining CX: Identifying and Removing Friction Points for Customers ” on February 16, 2023, from 1:00 PM to 2:30 PM ET.   

In a recent survey of 1,000+ consumers: 

78% reported that they were willing to go out of their way to purchase from a brand that offered better customer service.  

75% said they’d switch to a competitor if it meant a more convenient, frictionless experience. 

So, how do you remove friction points from your customer journey to streamline their experience? 

You are invited to join Hilton’s Global Head of Reservations and Customer Care, Becky Ploeger, and Amazon Web Services (AWS) Head of Product Marketing for Applications, Annie Weinberger, for an interactive Virtual Executive Roundtable focused on: “Streamlining CX: Identifying and Removing Friction Points for Customers.” This is a small, intimate gathering that will provide a productive and collaborative environment. 

We’ll discuss topics such as: 

  • How to quickly identify common factors that add friction in your customer journey and ways to reduce/remove it 
  • New approaches (including applications for AI/ML) to solving ongoing CX pain points 
  • Strategies to continuously innovate and streamline your CX 
  • Why offering a frictionless customer experience should be an organization-wide objective 

Hear directly from our subject matter experts, brainstorm and collaborate with your peers, learn from and share with other leaders facing similar challenges, and ask questions. We hope you can join us as we collectively explore creating a frictionless (and memorable) end-to-end customer experience – from simplifying touchpoints to delivering digital innovations that delight. 

When you register, you’ll have the opportunity to share which topics are top of mind for you, which will help shape the conversation.  

Moderators & Hosts

Becky Ploeger
Becky Ploeger
Global Head Of Reservations And Customer Care

Annie Weinberger
Annie Weinberger
Amazon Web Services (AWS)
Head Of Product Marketing For Applications

Chad McDaniel
Chad McDaniel
Execs In The Know
Co-Founder & President

Corporate Guest Speaker:

In Partnership With:

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As our guest, you’ll receive a special event package and an overview of your fellow attendees so you can make meaningful connections!